We help independent consultants move up and to the right.

WeIcome to The 2×2.

If you’re an executive considering independent consulting—or already running your own thriving practice—The 2x2 is for you.

Whether you’re reading our weekly newsletter, listening to our podcast, learning from our videos or implementing our playbooks, we’ll show you how top independents build, grow, and sustain their businesses. 

We go deep—breaking down strategies, pricing models, niche positioning, client acquisition, and how successful consultants balance working on their business with running it internally.

We talk to real-life practitioners—strategists, deep thinkers, and multi-hyphenates who thrive on autonomy, intellectual curiosity, and portfolio careers.

Authored by Lauren Wambold Patel, an eight-figure consultant and Inc 5000 CEO, The 2×2 brings you tested practices and conversations with independent consultants and fractional executives who are building successful businesses on their own terms.

 This isn’t theory—it’s the real playbook.