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Welcome back to The 2x2 - the ultimate newsletter for executive consultants!

What got you hired three years ago might be getting you rejected today.

The market has shifted — and most consultants haven't caught up to what recruiters are actually looking for right now.

Read on…

Today in 5 minutes or less:

  • The consultants sitting on the sidelines right now aren't unqualified. They just didn't evolve with the market.

  • Two things will disqualify you faster than anything else: long tenure at one company, and an inability to lead with results.

  • The fractional model grew 310% since 2020. The opportunity is real, but so is the competition for the handful of roles that exist.

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My firm Keenan Reid Strategies builds 9-figure business models and the financial engines behind them. We help enterprise B2B leaders:

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11 Things That Could Get You Hired in 2026

What got executives hired three years ago might be getting them rejected today.

The question isn't whether you're qualified, but whether or not you know what recruiters are looking for right now.

That’s what I learned in an executive search panel with some of the biggest executive recruiting firms. This panel was referring to full-time hires, but I think these are the same characteristics that someone would look for when hiring a consultant.

I also know that a lot of consultants here are open to full-time roles, so you might find it useful either way.

I have a few takeaways you might need if you’re in the middle of looking for the next gig now – numbers 3 and 4 are something you should pay attention to.

1. Agility Comes First

The ability to adapt quickly determines whether you advance or get eliminated in round one.

According to SpectraForce research, leadership recruitment in 2026 is "defined by agility, data, and innovation." Strategic agility now ranks as the number one capability for leadership success.

As one recruiter put it: Executive leadership is now defined less by where someone has been and more by how they think, decide, and adapt.

This means your resume should show where you've been. And your conversations need to prove how you think, pivot, and solve problems in real time.

2. Board Roles Require Something Extra

If you’re targeting a position involved with boards, then agility alone won’t cut it.

At this point, recruiters want curiosity and determination on top of adaptability. These qualities signal you navigate ambiguity and drive results even when the path forward is murky.

Capabilities like strategic agility, systems thinking, emotional intelligence, and AI literacy are increasingly essential for leadership success at the board level. If you're not developing these, you're already behind.

3. The Numbers Work Against You

Most fractional executives and independent consultants don't want to hear this: an executive recruiter has one, two roles per year tops for your profile.

One or two. That's it.

With repeated layoffs and slowed hiring, more talent is chasing fewer opportunities. Companies take their time. They know the right candidate exists, so they'll wait. Your outreach strategy needs to be surgical, not spray-and-pray.

4. Fractional Roles Are Growing Fast

Demand for fractional executives is real and growing. In fact, interim C-level placements grew 310% since 2020.

Let that sink in.

The number of fractional professionals also doubled from 60,000 in 2022 to 120,000 in 2024. Demand for fractional leaders surged 68% year-over-year.

Fractional CMOs, CFOs, and CTOs are leading the charge.

Gartner also predicts that more than 30% of midsize enterprises will have at least one fractional executive on retainer by 2027.

It’s proof that the fractional model isn't niche. It's becoming standard.

5. Stay Current or Fall Behind

A top Chief Digital Officer candidate in 2026 isn’t the same top CDO candidate in 2018.

Many highly experienced executives are sitting on the sidelines right now – because the market evolved but they didn't.

For example, many technology companies now expect fractionals and consultants to be strategically AI-aware. If you’re applying to one, you need to understand how AI reshapes value creation, workforce dynamics, and ethical boundaries. You don’t need to learn coding, but you need to grasp the strategic implications that AI has for the business, the industry, and the bigger picture.

In the end, you’ll be falling behind fast if you're not consuming content in your domain and tracking market shifts.

6. Lead With Results When You Email Recruiters

Executive recruiters get thousands of emails every week, which means you have the slimmest chances to land the job – unless you highlight the right things.

The best emails they read lead with measurable results in the first two sentences. Anything else is either ignored or deleted.

Recruiters are asking one specific question: "Have you delivered tangible outcomes?"

So show them the important metrics, such as revenue growth, cost reduction, and team performance improvements.

Don't bury your wins in paragraph three. Put them first, or they'll never see them.

7. The VC/PE Red Flag

Targeting a role at a venture capital or private equity portfolio company can be a little tricky.

But here’s what will disqualify you: the inability to produce results under pressure.

These environments run on capital efficiency and speed; that’s why boards and recruiters aren't looking for steady general managers. They want specific problem solvers who deliver fast.

If you fold under pressure or fail to demonstrate you've thrived in high-stakes chaos, you're out.

8. Your Network Matters More Than You Think

I’ve been saying this a lot, and I’m yet to be proven wrong: your network is everything in today's market.

Mentors, former colleagues, and friends. These relationships are your lifeline.

About 85% of all jobs are filled through networking, according to LinkedIn. And as per Harvard Business Review, 75% of executives credit their career progression to mentors.

Your network is your competitive advantage.

9. Long Tenure Hurts Your Market Value

The longer you stay at one company, the more valuable you become to that company – but less valuable to everyone else.

Executives who've built their entire career at a single organization are struggling right now because they only know one way of doing things – just one culture and one playbook.

And that limits their perceived adaptability.

The market values breadth. It values the ability to apply lessons across different contexts. If you can't show that, you're at a serious disadvantage.

10. Want the C-Suite? Get Uncomfortable.

Every fractional executive in the C-suite has something in common: they've all been in uncomfortable, stretch roles. To reach the top, you need to take the roles where you think, "Am I ready for this?"

Those executives with uncomfortable experiences build the resilience, adaptability, and problem-solving instincts needed at that level. If you're always playing safe, you're not building the resume needed for top roles.

11. Every Company Is a Tech Company Now

Every company today is a technology company, regardless of industry.

Companies need leaders who know how to use AI and turn data into decisions. If you’re driving digital transformation, you’re getting rewarded for it.

The job now requires you to understand business, technology, and people all at once. As tech becomes central to everything, executive roles are blending together.

Case in point: Moderna appointed one leader to oversee both HR and IT. This is a good signal on the direction of enterprise leadership. If you don't understand how technology shapes your function, you're missing a core requirement of executive leadership.

What You Do With This

The executive job market rewards adaptability, measurable impact, and strategic relationships.

If you’re braving the talent pool now, your action plan should include:

  • Staying updated with market demands.

  • Leading every conversation with results.

  • Invest in your network consistently (not just when you need something).

Show recruiters and clients you think strategically about technology, navigate ambiguity, and deliver results when the pressure's on.

The fractional model is growing because companies need elite expertise without the overhead of a full-time hire. If you position yourself as the solution (agile, results-driven, embedded in the right networks), you'll find opportunities others miss.

The market has changed. Have you?

SEP IRA vs. Solo 401(k): Your Retirement Options as an Indie

As an independent consultant or fractional executive, you’re qualified for retirement options that others might not know about: the SEP IRA and the Solo 401(k).

They let you save far more than traditional accounts (we're talking $70,000+ per year) while slashing your tax burden – but they work completely differently. 

I’ve heard many fractionals and indie consultants say they prefer Solo 401(k)s because they get more in retirement savings. But if you’re younger and the contribution limits are almost tied, the simplicity of a SEP IRA has a certain appeal.

Let me show you what I've learned so you're not leaving money on the table.

The Solo 401(k): The Popular Vote

The Solo 401(k) role opens up far more savings options, because you count as the employee and employer. It’s a retirement plan built for self-employed individuals with no employees other than a spouse.

Contribution Limits: You can contribute up to $72,000 for 2026. If you're 50 or older, you can add an $8,000 catch-up contribution, bringing your total to $80,000.

What makes this appealing:

  • Catch-up contributions add up fast if you’re over 50.

  • You pay taxes now but withdraw tax-free later.

  • You can borrow up to 50% of your account balance when needed.

The catch: Hiring employees changes everything. If you bring on someone who works more than 1,000 hours a year, they become eligible for the plan.

The SEP IRA: Simple and Straightforward

The Simplified Employee Pension (SEP) IRA is the simpler option – you contribute as the employer, and then the money goes into a traditional IRA. Think of it as a supercharged version of the traditional IRA, which lets you stock up to $70,000 when you’re 50+.

Contribution Limits: You can contribute up to 25% of your net self-employment income, with a maximum of  $72,000 for 2026.

What makes this appealing:

  • Easy to set up and maintain.

  • No annual filing requirements.

  • Contributions are tax-deductible.

The catch: If you hire employees, you contribute the same percentage to their accounts. If you put away 20% of your income, you must do the same for them. This gets expensive fast with a team.

So Which One Do You Need?

Four things determine your best choice: Your income level. Your age. Whether you have employees. How much complexity you'll manage.

Let me break it down.

Then, let’s look at the numbers in two different scenarios.

First, we have Daniel, a 52-year-old fractional CMO – earning $180,000 in net self-employment and no plans to hire.

The Solo 401(k) lets Daniel save an extra $27,000 compared to the SEP IRA – which compounds per year.

Over 10 years at a 7% return, that's an additional $372,000+ in retirement savings.

When you're over 50 and earning moderate income, the Solo 401(k) pulls ahead. The catch-up contributions make a big difference.

Next, we have Evan, a 35-year-old fractional CFO – earning $300,000 in net self-employment and also no plans to hire.

Evan reaches the max contribution limit either way, but the SEP IRA requires little administrative work – no form 5500-EZ, no dual-role calculations.

When your income is high enough to max out both plans, the SEP IRA wins on simplicity.

My Take

Both options work well for independent consultants.

The SEP IRA wins on simplicity. Set it up, make contributions, and move on.

The Solo 401(k) wins on capacity and options, especially if you're over 50 and want to maximize contributions.

Look at where you are right now – your income, your age, how hands-on you want to be, and then pick the one for this season of your business.

Not sure which way to go? Talk to a financial advisor who works with independent consultants. They'll run the numbers for your specific situation.

The best retirement plan is the one you'll fund consistently. Choose the option with less friction – and make it easy for yourself to show up and save.

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