Feeling the friction of longer sales cycles and harder closes? Maybe try this: pick one problem you solved well, package it right, and sell the hell out of it.
Telling people about a new business feels too awkward or self-promotional. Instead, think about it as making sure the right people know you exist before hiring someone else.
What follows is what worked for me – and if the idea of independent consulting has been sitting at the back of your mind rent free, it might work for you too.
