Archive | The 2x2 for Indie Consultants

Case Study Success

When done right, case studies are more than proof points – they're brand stories in action. Here's how you can write the best ones.

Practice Growth

Win with LinkedIn

Yes, you can win with LinkedIn - no cringey posts needed.

Practice Growth

The Five Fractionals

We’re deep diving into the world of fractionals and exploring the five types with our expert guide, Toni Haugh.

Fractional Execs

Announcing Your New Consulting Practice

Telling people about a new business feels too awkward or self-promotional. Instead, think about it as making sure the right people know you exist before hiring someone else.

Practice Growth

How I Left the Corporate World and Built a Real Business

Welcome to my early days as an independent consultant. Here's everything I did to build a business that lasts.

Practice Operations

How to Land Clients without Cold Calls

Is it possible to land clients without pitching your offers? Yes, it is. And Pedro Girardi joined me from Rome to talk about it.

Fractional Execs

Laying the Groundwork for Your Practice

Landing my first client was my first win, but things can get messy fast. That’s when I realized I needed a structure if I want my business to last.

Practice Operations

Connecting Better with Your Clients

Networking is about building relationships that lead to opportunities. But can you do it on a scale, without being transactional?

Fractional Execs

The Essentials of a Solid Business Plan

There’s a lot to prepare when entering the indie consulting world – including a solid business plan that's not 20-pages long.

Practice Operations

What It's Like Working with Startups

Startups aren’t the most obvious next step for transitioning consultants. But if it’s something you’re considering, read this first.

Fractional Execs

My Career Transition Journey

What follows is what worked for me – and if the idea of independent consulting has been sitting at the back of your mind rent free, it might work for you too.

Practice Growth

Day One, Done

Be a Corporate Athlete

What’s the secret to performing your best at every high-stakes moment? For Mariela Hunter, the answer lies in demystifying cutting-edge neuroscience to help people perform at their peak.

Fractional Execs

Navigating Steering Committees

Here’s how I approach defining the client’s SteerCo – and how you can do it, too.

Client Delivery

Steering Success

There’s a pattern you can use to make SteerCo meetings more successful than the last. We discuss it in a special podcast episode - with me as the guest this time.

Profiles

Achieving Success in New Client Engagements

This playbook is your guide to navigating early challenges and accelerating your impact from day one.

Client Delivery

How to Refresh Your Digital Presence

Forget about needing a fancy website – if your LinkedIn profile is updated and strategic, it can do most of the heavy lifting.

Practice Growth

How I Landed My First Client

I’m sharing a story about finding my first client and the lessons I learned from that experience.

Practice Growth

Case Study Success

Win with LinkedIn

The Five Fractionals

Announcing Your New Consulting Practice

How I Left the Corporate World and Built a Real Business

How to Land Clients without Cold Calls

Laying the Groundwork for Your Practice

Connecting Better with Your Clients

The Essentials of a Solid Business Plan

What It's Like Working with Startups

My Career Transition Journey

Day One, Done

Be a Corporate Athlete

Navigating Steering Committees

Steering Success

Achieving Success in New Client Engagements

How to Refresh Your Digital Presence

How I Landed My First Client

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